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Acceptable Files: JPG & PDF

 

Postcard Printing

Postcard Printing Specifications:

  • Postcard Sizes: 3"x5", 4.25"x5.5", 4"x6", 4"x9", 5"x7", 6"x6", 6"x9", 6"x11", 8.5"x5.5", 8.5"x11"
  • Postcards are printed in a four color process on one side or both sides
  • 16pt Glossy Card Stock, 16pt Matte Card Stock, and 16pt Silk Laminated Card Stock
  • Go Green Paper
  • Soy-based ink printing.
  • Turnaround: 3 business days, 5 business days

Cutoff time for all orders is 8:00 AM PST (Monday-Friday). Orders placed after cutoff time will be reconciled the following business day. Please note, turnaround time does not include PDF proof preparation.  

Postcard Printing: The use of postcards for advertising is a great way for you to boost your marketing reach.

Properly adding a postcard marketing plan to your current business strategy will help increase your exposure, bringing in new customers, clients and more profit. However, before implementing a postcard marketing campaign it is important to determine the overall purpose, design and your target audience before getting started.

This will help you plan what to print on the postcards and who to send them to from your contact list. There are many different ways postcards can be used to enhance your company’s production and profit.

 

For example, postcards can help with market research and finding out how satisfied your customers are with your products and services. Send postcards to your current customers asking them for some feedback which can be done via an online survey, contacting you directly or by filling in the backside of the postcard and mailing it back to you.

Other postcard printing marketing strategies:

Discounts: Offer customers and potential customers a discount when they bring the postcard into your place of business.

Reminders: Send your customers reminders when their appointments are or when it is time to replenish items purchased from your company.

Tips: Send your customers tips related to the products and services you offer. Tips should be something of use and interest to your customers, but will also keep you at the front of their mind when they need something you offer.

Create a mailing list complete with your customers contact information. Ask your customers if they would like to receive mailings from your company about upcoming specials, new products and special events. Use this list when sending out your postcard marketing materials.

Keep your postcards simple. Do not forget to include a call to action, encouraging your customers to contact you when they are in need of your products and services.

Once you know your postcard marketing strategy, design and have your mailing list, it is time to start sending out postcards. Regularly sending out postcards will keep you fresh in your customer’s minds and they will appreciate the discounts and tips you send through the mail.

File Preparation

 

In order to ensure your files are print-ready, we recommend that you upload them in PDF format. When you generate a print-ready PDF, your computer will use the settings in Adobe Acrobat Distiller or any other PDF generating programs you may use. Please make sure that these are set properly before generating your PDF file.

If you are uploading PDF files created in Photoshop, please be sure all layers are flattened.

We also accept .JPG (JPEG), and .TIF (TIFF) file types, however PDF is the preferred format.

Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.

  1. Use the CMYK colorspace (Cyan, Magenta, Yellow, black). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.

  2. Use a minimum resolution of 300 dpi for image files.

  3. Specify trim area with crop marks. (Don't place crop marks inside the work area.)

  4. Artwork should have 1/8" (0.125") bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

  5. Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

  6. If you want printed borders, they must be placed a minimum of 1/8" (0.125") inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.