Despite business progression into the digital domain, the old fashioned business card still retains its very important function in today’s world. Even with smart phones in our pockets with access to email, contact lists and more, a business card is still the quickest and easiest way of making introductions and providing someone with instantly accessible contact details. However, as with any product or service, a business card should distinguish oneself from all the other business cards that are handed out and received at meetings, conferences and too customers. They can very easily be lost in a suit pocket and dry cleaned into a shreds or forgotten in a trouser pocket and washed into a pulp. Even worse, the business card is placed in a top draw with little after thought, never to be seen again. You thus want your business card to stand out, be noticed and be a tool that encourages further interaction once handed over. A business card must have fundamental information and certain attributes though and you don’t want these to be lost in an over stylised, over the top design and layout. One very useful mechanism for creating an impression, that won’t have someone scanning for your contact details or having to wear sunglasses when they view the card, is to use thicker paper for printing the card. A particular style is 32pt ultra thick business cards, which carry the weight of importance and the heaviness of reputation. Contact details and the distinguished use of color and design will result in a business card that won’t be forgotten and will enhance your verbal introductions done when handing over the card. When deciding on the styling of your 32pt ultra thick business cards, make sure you use the services of a reputable designer and printer. The thickness of your business cards will create an unforgettable card but you want to supplement this with just the right amount of relevant information and a design that reflects your business image and brand. A number of design and print stores offer both excellent design offerings as well as many different finishing offerings. Use the expertise of the designer who has a better understanding and eye for what is impactful and memorable while incorporating the color scheme and brand recognition of your company or business. You may even want to finish off your card with a matte or glossy feel to heighten the look and feel of your new 32pt ultra thick business cards. Even in today’s age of smart phones, high speed connections and email, a simple paper based business card still has relevance. In order to ensure impact and retention of your business cards, it is vital that you pay attention to the design, look and feel of the card. It is simply too risky to leave a dull. Uninspiring card with someone in the vague hope that they will get back to you.
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