Category Archives: Blog

Add a Step and Repeat Banner to your Event

When hosting an event, it is important to make the most of your marketing budget. A step and repeat banner is an excellent addition to your event. A step and repeat banner is a large backdrop that is typically set up near the entrance or right inside the door of a big event. The banner itself usually has a logo or business name printed in a pattern repeatedly, and is where people stop to take photos before going inside. Here are a few compelling reasons to make room in your event budget for a step and repeat.

Control Your Entrance

You will want your event to feel like it has one entry and exit point. Sometimes that is hard to communicate to your guests. Guests coming in from all different directions makes your event looks scattered and disorganized. A step and repeat is a cannot-miss focal point that will let your guests know without a doubt where the entrance is. The step and repeat will create an impressive line as people pause to take photos with their friends and dates.

Upgrade Your Event

A step and repeat makes your event look polished and well planned. It is the first thing that guests will notice as they enter your event and it will make them feel like they are attending something really special. Everyone associates step and repeats with glitzy Hollywood movie parties. Your guests will love getting their picture made in front of your own step and repeat.

Social Media

Your event can go from guests only to high profile by simply adding an opportunity for guests to take photos in front of the step and repeat. Guests can take their own photos and share them on their social media channels. Additionally, you can setup a photo booth opportunity and control the social media sharing yourself. Tag guests, hashtag sponsors and take your event from one evening to a digital wave that connects with people for days and weeks to come.


A step and repeat is a fantastic incentive for sponsors. By promising them prime real estate on your step and repeat banner, sponsors can enjoy maximum exposure. Your guests will know immediately who has sponsored the event. Additionally, guests will share their photos on social media which will garner them more exposure. Make space on your step and repeat banner a prime incentive for your top givers and see how many sponsors bump up their donations.

Making Connections

What if one of your goals is to meet people and gather information? The step and repeat is the perfect way to gather that information. With the addition of a professional photo opportunity, your staff can warm chatter with guests and gather their information to send them photos or connect them with exciting opportunities within your company. Even without a professional photographer, it is the receiving line for your event and a great reason to get your guests to the door and slow them down so you have time to meet each person.

A step and repeat is a must have for your next event.  With so many benefits, it’s hard to make the case to not have one. A step and repeat will give your party a quality and professional look, it will frame the entrance to your event, and gain you visibility on social media and with donors. It’s easy to make the case for one when you see the impact a step and repeat can have on the success of your event. Call Guru Printers at (213) 612-4451 to order one for your event.

Restaurant Menu Printing 101

printed menu photo Photo by sjsharktank [/caption]

Restaurant menu printing is an effective way to advertise your business. Most people don’t take the time to think about the tiny details that go into finding success in the restaurant business. Location, hours of operation, and style are all large factors that owners and managers consider. But, some of the smaller details have just as big of an impact on sales.

Restaurant menu printing is one way to enhance your business. If done right, an effective hard copy of your restaurant’s menu can be a great marketing tool. It can improve sales, increase order frequency, and solidify customer loyalty.

Size Matters

A lot of thought should go into choosing the size of your menu. Menus that are too small can be difficult to read. But, menus that are too large can be awkward and look sloppy. Aim to make your menu big enough to include all the items you are looking to sell, while still being readable. Trying to reduce the font size of your menu items might save you money in printing costs, but it can also look unprofessional and unattractive.
On the contrary, restaurant menu printing that uses a large font size can look clumsy. Too much open space can make your business look like it is lacking something. Try out different options for font type and size to see what works best for the items listed on your menu. The right choice will look clean and be easy to read.

Detail in Design

Another important aspect of effective restaurant menu printing is choosing the right design. Your menu should be eye-catching and attractive. Choosing the wrong design can make your business look stale. This can turn potential customers away. A design that is too busy can prevent you from properly highlighting your most profitable menu items or best sellers. Choose a design that is simple yet appetizing. Your customers will save it to order from another time, and might even pass it along to their family and friends.

Be Selective

Restaurant menu printing is a way to highlight the food your business serves. Although you want to have a variety of choices to offer to your customers, be selective in what you put on the menu. Too many items can make it difficult for customers to make a choice. This can lead your potential customers to choose a different restaurant that offers them an easier decision. A smaller menu can have great benefits to your business. There is less room for error with a smaller menu. Your staff will have less confusion and can take time to get to know the menu in and out. A more knowledgeable food service staff leads to better customer satisfaction.

Making the right choices when it comes to restaurant menu printing can have a larger impact on your business than you might expect. Talk to a printing specialist about making the perfect menu to benefit your restaurant. Let your printed menu increase your sales and enhance your restaurant’s profits.

Photo by sjsharktank