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Four Classic Business Card Mistakes (And What to Do Instead)

Business cards are, even in modern technological society, the best way to network. Your business card is the first thing a client will see, and it is important to make this impression count. Below are four classic business card mistakes and methods to avoid them.

Too Many Details

In an effort to perfect your business card, you may be tempted to squeeze tons of information into a small space. In most cases, this just makes your card difficult to read. You can avoid this classic business card mistake by following the “less is more” rule. It is always better to sacrifice the amount of content for readability. Your client can always fill in the gaps by contacting you or going to your website.

Leaving Out Social Media

In an effort to reduce the text on your card, you may think of leaving out your social media information. This is a mistake. In an increasingly digital business environment, connecting on social media can make or break a business connection. Potential clients are likely to follow your company on Twitter or connect with you on LinkedIn than to become a customer right away. Give those you meet easy access to keep up with your business by putting your social media information right on your business card.

Being Too Creative

Another classic business card mistake is being too imaginative with your business card design. It is tempting to be overly creative in order to stand out. However, doing so can look gimmicky or make your card difficult to read. Instead, air on the side of simplicity in your design. Stick to the tone of your company’s brand. It’s always better to be traditional and usable than avant-garde and unreadable.

Not Using Your Card

Business cards can only do so much by sitting in your pocket. A classic business card mistake is to spend a great deal of time designing business cards, only to have them gather dust. This may seem like it should go without saying, but it is worth reminding yourself and your co-workers. Use your business card wisely and often to get the most out of it.

Business cards are essential to your business. These classic business card mistakes can be the difference between design success and failure. Plan your cards carefully and watch out for these common mistakes in order to get the most out of this networking tool.

 

How Custom Notepads Can Keep Your Seminar on Task

Custom notepads are a great attendance gift for seminars and conferences. Issuing a custom notepad to participants is a key way to get them excited about the work you’re going to do. It reminds participants why they chose to be here. You can ensure they remember the key portions of your presentation by including key points in the notepad art. It also reduces the shuffling and searching that’s par for the course of seminars. Everyone is prepared to take notes and focus.

Remind people why they’re there

When you hand attendees their gift packs, you’re really handing them their purpose in a physical item. They may have signed up for your seminar for different reasons, but these reasons are not tangible. A notepad is. When they look at a notepad with your art and/or message on the pages, they remember the intangible reasons they signed up for this conference. Consequently, you increase their connection and their engagement with a physical token.

Include a key point in the art

If there’s one thing that people should take away from your seminar, what is it? Can you boil it down to one quote, phrase, or sentence? A simple quote that calls to mind your broader points is perfect for this. Acronyms, for example, can support a huge idea in a small place. Custom notepads give you a canvas to impress your ideas on again. Take advantage of this opportunity. Choose an image that fits the space and carries impact.

No one comes unprepared

Handing out custom notepads (and maybe a pen) serves a purpose beyond self-promotion. You give everyone the tools they need to succeed. Yes, everyone should bring note-taking equipment to a seminar. Unfortunately, no one is perfect; so, out of a spirit of compassion let’s gloss over that. The fact is that many people are actually distracted when they try to take notes. A laptop or tablet is actually a distraction box waiting to spring its trap. Halfway through the seminar, they get hungry, distracted, or bored. They have to answer a quick email. Then they have to browse Amazon. Then everyone around them is distracted, watching them scroll through the sales. Instead, you can offer them at least a strong indication that ink and paper are good enough for notes today.

Custom notepads give you a chance to connect with your audience. You can offer them a less distracting way to take notes. At the same time, you can ensure that the core concepts of your seminar stick in their minds. Everything else aside, custom notepads are a tangible reminder of the intangible knowledge they’re coming to get from you.

Banners VS Banner Stands

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One of the biggest questions of the trade show circuit revolves around whether to use banners or banner stands. While banner stands often give you versatility, they also tend to make transportation difficult. While both banners and banner stands are good options for your next event, banners are typically available on shorter notice. When making your decision, it usually comes down to what you need from your signs.

Banners need to be attached to something

Banners are a great way to draw attention in a crowd. The only downside is that they have to be attached to a wall, or something else. If you don’t have a banner stand available, you have to make one of your own. How easy this is largely depends on the layout of your trade show or booth. Sometimes it’s easy, but more often than not you have to wrap your banner around something. Turning the corner cuts off part of your message and won’t help you make your best first impression.

Banner stands are more difficult to transport

Bringing your own banner stand allows you to set up your banner anywhere and in different conditions. On the other hand, banner stands themselves can be difficult to transport. While finding banner stands that are built to be light and portable is possible, you usually have to ask your print shop. Default stands often prove difficult to carry, pack, and set up. However, you don’t need to make special provisions for your banner if you stick to the default banner. Sometimes you only need it for one location, or you can choose  your ideal locations. This makes it easy to ensure that hanging your banner is easy.

Banners can be made on short notice

Getting a banner on short notice is easy. Getting a banner stand? Much harder. It’s easier to print a banner than to order a banner stand. If you find yourself in a bind and you need a banner right away, you can’t assume that you can get a banner stand on short notice.

Banner stands help make your tradeshow set up easier. For example, you don’t have to cherry pick your booth locations to ensure you have a place to hang your regular banner. Banner stands allow you to set up your banner anywhere, as long as there’s room . Without one you have to rely on hanging it from your booth or a wall. On the other hand, banner stands can be difficult to get on short notice. They can also be difficult to transport. If you’re going to be moving it around a lot, it may be better to skip the banner stand.

Three Fun Save the Date Options that Stand Out

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You have a special event coming up, and you need to let everyone know so they can make plans ahead of time.  Most people send a postcard in the mail as the standard way to let someone know that they should keep a certain date open, especially if it’s a year or more in advance. While it gets the job done, it’s not always the best way to go do it. Your special day is unique, and you should have  “save the date” options as unique as you are. With our “save the date options” your day will not be forgotten, and the festive feeling can get started early!

1. Magnet notifications

Magnet notifications are growing in popularity. The idea is that the magnetic, sticky save the date options stay at the front of the recipient’s mind long after the wedding is over. Magnets can hang on the fridge or a notice/mood board for a long time. They’ll be right there every time you get a snack or plan your dates. Plus, they’re a little sturdier than a postcard!

2. Sticker prints

A sticker booklet is a fun way to let people the save the date again and again. Unlike other save the date options, stickers let you choose a variety of designs. You can send a small pack of five or six stickers per invite. The recipients could apply the stickers to multiple calendars, or a photo album, or something else. The creativity is limited only by their imagination, and your sticker collection. You can choose multiple photos or a simple text to remind them that that date is going down in history as the best day ever.

3. Custom buttons

Custom buttons are a bold statement. Not everyone wants to give people the chance to wear their special day on their clothes. If you’re a creative person with a creative community, however, it can be a great way to let everyone rock your wedding date in style. Make the button a unifying accessory at the wedding. Who uses them as jewelry? Who pins them to frock or lapel? Just be sure that you order a few more than you need. You know that creative people in a rush are going to forget one or two at home!

Save the date options are plentiful with Guru Printers. While a standard postcard works for some, there are so many options for you. If you’re creative and into fashion (and so is your circle), then opt for a custom button that declares the permanence of your affections. Sticker prints let you send out multiple reminders for multiple surfaces. Even a magnet is more permanent than a postcard!

Four Ways to use Custom Buttons

Custom buttons are a great way to get noticed. These portable buttons are cost effective if given away, and unique enough to stand out. They can be pinned, clipped, or organized. The large size is still small enough to be portable, but large enough that it can get attention in a crowd. Depending on the angle you approach buttons from, you can get them to do different things. These are four common ways custom buttons spread your message.

1. Make event specific gear

Custom buttons are a great way to give away something permanent to commemorate an event without breaking the bank. Make custom buttons to help you celebrate anything, from launching a new line of products to attending a trade show or convention. For example, buttons make a great prize to give to people passing by, checking out your convention booth.

2. Job tags are the new name tags

Custom buttons are a great way to differentiate between team members. If you’re bringing together members of different teams for some communication boosting or brain storming business exercises, job tags work as a fun way to show who’s on which “team”. If you’re looking to attract the attention of customers, a “job tag” can be better than a name tag at orienting them. It’s nice to know that your employee is Jane, but it would be more useful if they knew that Jane was an IT specialist or the manager–someone who can help them get to the bottom of their problems faster.

3. Portable advertising

In their most basic form, buttons make great portable advertisements. Their custom nature makes them perfect for spreading the word about your brand or your business. You can design eye catching, color-popping logos, names, and pictures. Easily clip them onto free gifts, or throw them in a bag for loyal customers. This way, they can spread the word about your business. The key to making this work is making sure the buttons aren’t bland. Only your employees love your business enough to wear a boring button. So, if you want happy customers to wear them out and about, you have to make it worth their while.

4. Inspiration on the go

Sometimes, a pure advertisement is too direct. This is especially true if you’re trying to market a service or insight that you provide. For example, if you’re a business consultant a plain advertisement would be too bland. It wouldn’t help you stand out from the competition. However, if you have a large button with a thoughtful (short and clear) quote on it, you’ve got your foot in their mental door. They already ascribe you with insight–now you just have to follow up on a first impression!

Custom buttons are a great way to deliver your message to your audience. Whether you’re dealing inside your company or directly with potential clients, custom buttons are a great resource. You can have your company proudly displayed by happy customers and have the chance to make a thoughtful first impression. So before you head to that next convention or tradeshow, get the custom buttons that reach your target audience.

Our Color Copying Services Save You Money

Many businesses don’t want to pay for color copying services. They believe that operating in-house will lower the price of black and white copying. They factor the costs of copying into the operating costs of the business and don’t think about them again. In the long run, however, our copy services can save you money. Basically, it comes down to the obvious and hidden costs of in-hour printing.

Obvious costs of in-house printing

The first section of costs for in-house printing are the obvious costs. If you’re running a busy office, you have to have a copy machine equal to the task. Large, professional size copy machines are a huge, out of pocket expense. From there other costs include keeping the printer stocked with ink, toner, and paper. As anyone who has ever had to order ink can tell you, it’s one of the most expensive fluids in the world. Paper may grow on trees, but it’s not priced like it is. Altogether, one of the main office expenses is keeping a professional quality printer stocked and loaded.

Hidden costs of in-house printing

The obvious costs of in-house printing are to be expected. Normally, when business owners compare the price of in-house versus professional printing, they only think of it in terms of paper and ink. In-house copying also has hidden, sometimes less tangible costs.

First of all, consider the time that the printer eats up. “The copier is broken” is enough of a cliché that it’s a standard sitcom joke. Art does imitate life on occasion. You have to factor in maintenance and down time to your copier budget. If you need color copying, you need to factor in materials for that as well.

Copying in the office also takes up space. Copiers aren’t small. If both your important copying (presentations, formal reports, color copying) and your day-to-day copying (inter-office paperwork, request sheets, etc.) are relying on one machine, things are going to get cramped. Your employees take valuable time out of their days to copy and print. That time has to be factored into your budget. How much this drains your resources, depends on your office. A small, two or three person office probably won’t notice the lost time, much. However, a larger office will feel the loss of time and space much more keenly.

Paying for professionalism

Getting your copying done professionally won’t just save on hidden costs. You also get a better product from professionals. You may be the best in your business, but if you’re not a professional copier that’s just not your product. If a lot of your work hinges on copies (say, presenting beautiful color copying to investors, or having crisp and clear black and white copying for large scale reports and banners) it pays to get the best base product you can. That comes from professional printers.

Copying in-house is great—in theory. In practice, you can save money on a better product by opting for professional printers. Both obvious costs and hidden costs of in-house printing can be offset by the right price for professional printing.

The Little Printed Things Get Noticed

While a page of text is highly informative, there’s something uniquely engaging about small, printed items that make a big statement. Their advertising potential comes from customer engagement rather than raw information. From the moment customers encounter these little printed things, they develop a unique and lasting impression of your business.

People Touch Buttons and Stickers

The most important advantage of little printed things comes from the fact that they are more likely to be touched. Potential customers passing by convention booths or office desks see a greater appeal in something like a button or a sticker than a stack of papers. Small items demand to be touched, and they come with fewer implied strings attached. The moment a potential customer comes into contact with your small, printed item, the chances of that customer carrying home your advertising increases dramatically.

Buttons have a purpose. Potential customers pick them up to pin on bags, lapels, or backpacks. Users peel stickers off their papers and stick them on papers, binders, or a child’s hand. The tactile interaction sets these types of printed media in a special category all their own.

Little Printed Things are Easier to Take Away

Taking away a full flyer or informational brochure feels like a commitment, even if the potential customer isn’t particularly interested in your product. Small, printed items, however, easily find their way into or onto your potential client’s bag. Door hangers in hotel rooms, for instance, feel like local recommendations. Potential customers have to remove them from the door, take them inside, and at the very least, set them somewhere fairly conspicuous. The size of advertising materials matters, too.  The smaller something is, the easier it is to put in a bag.

It’s a very simple way to get your message inside visitor’s hotel rooms. Once your ad is inside, potential customers will see your food ad sitting on the desk when they’re hungry, or see the door hanger on top of the television when they’re bored. Small things’ portability makes them easy to share with your target customer, and anyone they come into contact with.

Little Items Can Be More than Ads

An advertisement that’s also a type of service will always be remembered. The busy parent remembers who gave their kid a sticker to amuse themselves with. A collected button is tied forever to the experience of choosing it at your business or booth. Although many small, printed things like door hangers serve primarily as ads, they can take on a new life by offering the customer a service rather than merely a recommendation. Any of these items can be fun. Remember, even if your advertisement plays a secondary role to the printed item’s function, chances are that your customer will remember you. Why? Everyone remembers a fun time.

The form of your advertising goes a long way. More importantly, small items are almost always more memorable than simple sheets of information. While it’s important to have further information available for those who want it, brochures are not the best hooks for curious browsers. Small items offer physical engagement and simple fun for your new, potential customers. These customers remember the experience with your ad materials fairly easily, which is the ultimate point of advertising.

Guru Printers Goes Big with Posters

 

Posters are a great way to advertise, and flexible sizing matters. Your business needs posters, canvas prints, and photographs to advertise or enhance your premises. At Guru Printers, we offer the sizes you need to most effectively use these resources.

Poster placement matters

Posters are a highly effective way to advertise an event. If your business is having an opening, a sale, or a new show, you want to send out posters. Where you place them depends on the kind of event that you want, but telephone poles, public notice boards, and in windows are just a few of the most successful places. You can also hand out posters to people who visit your location or your trade show booth, etc., so that they can spread the word. Each of these instances requires a different sized poster to be effective.

You can assume that most people won’t circle a telephone poll to see your poster from every angle. Something too big is just going to be ignored. Likewise, trade show visitors are going to pick up a lot of advertising and merchandise as the day goes on. If you want your posters to compete, they can’t be that bulky. Anything too heavy or difficult to carry is going to get dropped.

Guru Printers offers sizes as small as 16’’ by 20’’ for your small poster needs. You can also have them made in a smaller size by ordering a custom request. If you need a giant poster to hang in windows, you can go to the opposite end of the spectrum. Their largest posters are 48’’ by 60’’ and will make a bold statement in your display areas. It’s a cost effective way to be sure your poster catches the eye of everyone passing by. There are many options in between, so you can get the size that fits the poster’s purpose.

A picture’s worth a thousand words

At the end of the day, a picture’s worth a thousand words. Guru Printers can help you get the right size for your picture. Picture enlarging is a difficult thing to master. Guru Printers offers a variety of picture sizes and options for you to choose from. You can get your picture at the size you need without sacrificing clarity and detail. This is perfect for showcasing events that your company was part of. Whether you need a head shot for your office walls, or a shot of your whole team, Guru Printers covers your needs. You can also choose the larger sizes for presentations on new products.

Put your best features forward

Canvas prints are one step up in permanence and quality from photographs, and they’re perfect for permanent installations. You can use a canvas print to showcase an award or an accomplishment that your business is proud of. It will keep your waiting area, conference room, or even your office professional but promotional. It’s a little tacky to give yourself a gold statue when you accomplish something; a canvas print is a tasteful alternative. Guru Printers offers a range of sizes so you can bring in the printed canvas that fits your decor and your needs.

Choosing the most effective size for your media can up its impact. Whether the poster is big enough to fill your window or small enough to be carried all day, the right size matters. Guru Printers puts the power to choose in your hand with simple ordering for photos, canvas prints, and posters.

We’ve Got Your Business Meeting Covered

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GuruPrinters is here for all your business meeting needs. Whether you’re trying to explain a new policy to colleagues or you’re presenting to a major client, custom printing raises the bar on professionalism. You can use these props to gather, keep, and use attention in the meeting. Get custom printed booklets, presentation folders, and take away bookmarks to keep your presentation fresh.

Keep things concise with a booklet

When you’re trying to run one of the biggest meetings of your career, you want to make it as easy as possible to follow along. Yes, you’re going to be engaging. Yes, you’re going to be wonderful. However, you also have to be realistic. We’ve all been on the other side of the boardroom table. There’s a great presenter giving a very important presentation, but we zone out anyway. It’s not the presenter’s fault that we didn’t sleep well last night, we skipped breakfast when we really shouldn’t have, or we have a big date later we can’t stop dreaming about. It’s almost impossible to hold our attention with no distractions for a whole meeting. Rather than fight that, make it easy for every hungry, sleepy, or love-struck person in the meeting to get back into the flow of things.

A booklet is a great tool. It allows you to put all the most important information in one place. You can include a table of contents or timeline to help people keep up with the presentation. You can include a description of resources, and more. A booklet is a great way to cover your main points and help people follow along in the meeting.

Stay on track with presentation folders

Presentation folders are a great way to engage your audience. Stuff them with handouts to engage knowledge. Offer little perks, from custom printed bookmarks to personalized messages, inside these folders. A good business meeting can be run with a PowerPoint and an engaging speaker. To move the bar from good to amazing you have to do go above and beyond. GuruPrinters can whip up the kind of custom, engaging presentation folders and fillers to make your presentation memorable.

Be memorable with bookmarks

Of course, you want everyone to remember what was discussed during the meeting. However, most people quickly forget unless they took notes or leave with something to remind them. Use a bookmark to simplify the core message of your business meeting. Another option is to print a bullet point list of tips to help them remember.  Certainly, every great presentation has layers. Help people remember the key points with custom printed bookmarks. There’s a reason that so many companies rely on bookmarks, pens, and other eye-catching, useful items to spread their message. What we read often enough sticks with us, even when we’re not consciously thinking about it.

A business meeting isn’t the most exciting show in the world. However, with careful use of custom printed materials you can keep your audience engaged and receptive. Consider printing bookmarks to remind your audience of your key points long after the meeting is over. The use presentation folders helps everyone stay on track, and booklets help people follow along. They even display your most pressing information from the start of the meeting.