Window decals are a cost-efficient, highly effective way to advertise your business, sales, special offers, and hours of operation. They can also be used to cover the vast areas of window space that are often left blank, bland, and boring. When used correctly, your business’ window display can be one of the most effective tools to make your business stand out and draw a steady stream of customers through the door of your business. Following are some tips to help you effectively advertise with window decals.
Be Creative
Today’s technology ensures that your window decals are anything but boring. For retail stores, window graphics are perfect for communicating important information to potential customers. Use window decals to display special discounts, clearances, sales, and hours of operation. For your business, window decals are a cost-efficient ways to advertise your services. Rather than paying more for a banner stand that should be brought in every day, use window decals that can be seen even when your business is closed.
Drawing foot traffic to your windows will encourage potential customers to come in the store if they like what they see through the window. The reverse is true as well. When you use a teasing window decal that’s impossible to see through, customers typically come in to see what the teaser actually means. For example, if you own a small clothing store, use a vibrant window decal printed with, “Guess what brand just arrived!,” to encourage customers to come inside and see newly arrived brand.
Minimize to Maximize
One thing you want to avoid is too much text on a window decal. Make your window decal clear, concise, and easily read by not only people walking, but also those driving by your store or business. With excessive text, people only notice part of your decal. Choose bright, bold colors for sales, promotions, and clearances. How many stores on the same path as yours have the same red “SALE” sign? Change the color and make your store or business stick out like a sore thumb. The attention is exactly what you want.
Don’t go overboard by covering every inch of your storefront or business windows with window decals. Getting window decals that are too large and cover almost the whole window make your store or business appear desperate and, quite frankly, gaudy. Neat, to-the-point window decals are the best choices to entice customers.
Change Is Good
People like to see new and different things. Even the most creative window decals will begin to look boring if left up for too long. Change your window decals every few months, or even weeks. This simple step will keep your current customers coming back while attracting attention and new customers.
Don’t forget the seasons! Window decals for seasonal promotions are a must. Frequent shoppers look for holiday and seasonal promotions, sales, and offers. Make certain you have an eye-catching one displayed on your window storefront or business.
Your Window to the World
Your business or storefront is undoubtedly your window to the world. Empty or poorly designed window space can send a bad impression to potential customers and clients. Make it work for you by advertising your business, services, or specials.
At Guru Printers, we offer next day or same day service, local pickup, nationwide shipping, standard shapes or die cut & contour cut window decals. If you find yourself stuck in a creative rut about your design, let us help you with that, too! Contact us at (213) 612-4451 (Downtown) or (213) 935-8657 (Arts District) for all of your window decal needs.