Tag Archives: business cards

Three Ways to Create Amazing Business Cards

Business Cards Photo by Geraldine Lewa on Unsplash
Photo by Geraldine Lewa on Unsplash

Business cards are still a valuable marketing tool, even in these days of LinkedIn and social media. When you’re designing your business card, put some thought into it. You want to be sure that the cards are working for you. Are your cards different than the norm? Do they channel your website or brand guideline? Do your business card answer questions, or raise them? Here are three ways to make sure you create fabulous business cards.

1. Make the Conscious Effort to be Different

You should know what the industry standard is for your profession. Some professions favor the effortless business look. Others, like artists or entertainment industry cards, need something eye-catching and experimental. Look through the cards you’ve collected (you have been networking, haven’t you?) and see what’s the same about them. Maybe they all have similar color schemes, rounded edges, or similar fonts. Find what seems to be very common. Then, make the conscious choice to step outside of those boundaries.

You should make sure that you’re not taking things to the point where they damage your card. You shouldn’t use a font that’s hard to read, even though it would be different. If it seems that most cards use a formal, serifed font, something sans serif could be a break for the eyes. If black and white dominate, consider a pop of color on your card. Take the expectations for your industry and tweak them until you have something that fits your vision and stands out from the crowd.

2. Channel Your Website

If you love your website, why not take it a step further? Typically, when you’re drafting a website, you finalize things like your brand style guide. Take that same branding and apply it to your card. Keep everything consistent with your online branding, including the font.  Even using the same brand colors works to connect your business cards to your website. As a result, it enforces your brand and clearly links your work with your online and in-person presence.

3. Give Them Almost Everything They Want

When someone looks at your business cards, they want to know who you are, what you do, and how to get a hold of you. These are straightforward goals. You should definitely make sure that you include all of that information. After all, if they have to do any extra work to find your phone number or email address, it would be easier for them to reach for someone else’s card. However, is there room on your card to raise a little more curiosity? A link to something important that you’ve done, for example, a gallery of your photographs, can create a little more interest in who you are and what you’re doing. Assuming your attention-getter is related to the business you do, it can drive someone’s interest in working with you.

Amazing business cards aren’t one size fits all. You have to know your industry, and how you can stand out in a crowd. That’s the most important thing to do. Once you have that, make sure that your card is doing more to get someone’s attention. If you’re stuck, just look at your branding as a style guide. You should find great inspiration there.

Tips for Designing Business Cards

Photo by Edho Pratama on Unsplash

In the digital world we live in today, we often forget how much the tried-and-true marketing and selling methods matter.  Business cards are, and always have been, a key staple when introducing your business to potential clients.  Furthermore, an effectively designed, attention-grabbing business card will keep your business or service in the forefront of your clients’ minds.

The phrase, “You never get a second chance to make a first impression,” is the pinnacle of truth when it comes to handing a potential client a business card.  Follow these helpful tips and you will have a great conversation starter as well as a fantastic marketing tool.

Get Professional Help

Numerous companies offer hundreds of business cards for a great buy.  The fact is, they’re cheap.  The price is cheap because the product is cheap.  The very last thing you want to present to a potential client is a flimsy piece of paper that is poorly designed, confusing, or unprofessional.  A professional graphic designer knows your business cards should quickly convey who you are, what you value, and reflect well on your business.  Custom printers and graphic designers can easily create innovative yet professional cards using the appropriate paper stock and ink.  Your business card is not something you change every month.  It is a permanent first and lasting impression that speaks volumes about you and your business.

Follow the KISS Principle

A design principle noted by the U.S. Navy in 1960, KISS is an acronym for, “Keep it Simple, Stupid.”  In summary, this concept means that most systems work best when kept simple rather than made complicated by unnecessary complexity.  The KISS principle is perfect when applied to designing business cards.  Include the pertinent information such as your name, business name or service you provide, phone number, and email address or address (optional).  Consultants and home-office workers do not always need to provide their street address.  It is completely up to you whether you include it or not.

Avoid the Clutter

Feel free to include an image, embossed logo, or tagline.  When designing your business card, get as colorful and creative as you like; however, keep it clean and simple.  For example, don’t put your name in one corner, your phone number in another corner, and so on.  This is the information your clients need to access and placing it here, there, and everywhere on your business card appears disorganized and will not get you or your business noticed or remembered.  All pertinent information should be together and printed in an easy-to-read font.

Stick with Standard Sizing

Business cards have always been 2” x 3.5”, and they should remain that size.  Some people choose to print bigger business cards to “get them noticed.”  More than likely, their business card is thrown in the trash.  Business card holders, wallet inserts for business cards, and Rolodex-type business card holders are standard size.  To keep your business card in the file, whichever type that may be, stick with standard sizing.

Make it Yours

Business cards leave a lasting impression.  Use your logo, tagline, or trade symbol – just be sure to work with a designer to ensure the business card represents you and your business professionally.

At Guru Printers, we’re here to help.  Bring your own design or upload it here.  No design or images of your own?  Our team of designers can help you custom design the business card of your choice. Call us at 213-612-4451 (Downtown) or 213-935-8657 (Arts District) for all of your business card needs.  With many different templates to choose from, and multiple styles and options available, we can help you make your first impression a lasting one.