Tag Archives: business printing

Restaurant Menu Printing 101

Photo by Brigitte Tohm on Unsplash[/caption]

Restaurant menu printing is an effective way to advertise your business. Most people don’t take the time to think about the tiny details that go into finding success in the restaurant business. Location, hours of operation, and style are all large factors that owners and managers consider. But, some of the smaller details have just as big of an impact on sales.

Restaurant menu printing is one way to enhance your business. If done right, an effective hard copy of your restaurant’s menu can be a great marketing tool. It can improve sales, increase order frequency, and solidify customer loyalty.

Size Matters

A lot of thought should go into choosing the size of your menu. Menus that are too small can be difficult to read. But, menus that are too large can be awkward and look sloppy. Aim to make your menu big enough to include all the items you are looking to sell, while still being readable. Trying to reduce the font size of your menu items might save you money in printing costs, but it can also look unprofessional and unattractive.
On the contrary, restaurant menu printing that uses a large font size can look clumsy. Too much open space can make your business look like it is lacking something. Try out different options for font type and size to see what works best for the items listed on your menu. The right choice will look clean and be easy to read.

Detail in Design

Another important aspect of effective restaurant menu printing is choosing the right design. Your menu should be eye-catching and attractive. Choosing the wrong design can make your business look stale. This can turn potential customers away. A design that is too busy can prevent you from properly highlighting your most profitable menu items or best sellers. Choose a design that is simple yet appetizing. Your customers will save it to order from another time, and might even pass it along to their family and friends.

Be Selective

Restaurant menu printing is a way to highlight the food your business serves. Although you want to have a variety of choices to offer to your customers, be selective in what you put on the menu. Too many items can make it difficult for customers to make a choice. This can lead your potential customers to choose a different restaurant that offers them an easier decision. A smaller menu can have great benefits to your business. There is less room for error with a smaller menu. Your staff will have less confusion and can take time to get to know the menu in and out. A more knowledgeable food service staff leads to better customer satisfaction.

Making the right choices when it comes to restaurant menu printing can have a larger impact on your business than you might expect. Talk to a printing specialist about making the perfect menu to benefit your restaurant. Let your printed menu increase your sales and enhance your restaurant’s profits.

Photo by sjsharktank

How to Uniquely Market Your Business

Photo by Olu Eletu on Unsplash
Photo by Olu Eletu on Unsplash

Marketing your business takes a lot of work and creativity. The days of handing over business cards and knocking on doors are not over, but they are antiquated marketing strategies.  To market your business effectively, you need to be creative and think outside the box.  Getting a potential customer to notice your business is good, making them remember your business is great!  This article will give you some fantastic, unique ideas to market your business.

Custom Mugs

Almost everyone drinks coffee.  Giving a potential customer or an established customer a custom mug is a great way to advertise your business.  Every time someone picks up a mug, they usually look at the mug to make sure it is theirs.  If your business name, logo, or both are printed on the mug, it is a constant reminder of your business.  You also have the option of printing funny, inspirational, or calming slogans on the mug.  For example, if you own a landscaping business, you could put, “The grass is greener when it’s fertilized,” on the mug and print your company name on the other side or at the bottom. The possibilities are endless and your only limit is the space.  You do not want the custom mug to have too much writing because no one is going to sit and read a long spiel when they just want a cup of coffee. You simply want your company name noticed and remembered – often.  A bonus to marketing with custom mugs is that people who do not drink coffee often use mugs for pen and pencil holders.  This means the mug is sitting in one place and is seen many times daily.

If you have trouble coming up with exactly what to put on your mug, Guru Printers will help.  We can help you “see” what you are thinking of and even help you think of something if you are having trouble coming up with a design on your own.

Notepads

Think about the last office you visited, how many notepads did you see lying around?  There is always a notepad near for someone to jot something, list something, write down a phone number, or even doodle on.  If you provide notepads with your business name, logo, or both on them, every single time someone writes on one of them, your business is noticed.  People have a natural curiosity and will look at a picture, words, or a slogan on a notepad.  In addition, notepads have numerous sheets of paper and will therefore be a business advertisement for quite a while.

At Guru Printers, we offer four different sizes of notepads with either 25 to 50 sheets of paper.  This is a very economical and effective way to market your business.

Custom Tote Bags

Custom tote bags may just be the cream-of-the-crop when marketing your business.  Eco-friendly, reusable, and easy to carry, cotton canvas totes last a long time.  Picture your business name, logo, image, or all three on a custom tote.  Now imagine five people carrying that tote into every store they go in for the next 10 days.  Not only are the individuals carrying the tote aware of your business, everyone they pass who notices the tote has just been informed about your business.  That is huge exposure for your company.

You can have a funny message, a captivating picture, or just your company’s name and logo printed on the custom tote.  No matter where you go, people are going to notice that custom tote bag.  At Guru Printers, we carry 6 oz. cotton canvas, 9” x 13” custom tote bags that can be printed on one side or both.  If you need help designing, give us a call at (213) 612-4451 (Downtown) or (213) 935-8657 (Arts District).

Guru Printers is a family-owned and operated company and we pride ourselves on excellent customer service, dedication, quality products, and low prices.  We welcome the opportunity to help you uniquely market your business.