Tag Archives: decals

Ways to Maximize your Marketing with Decals

Photo by Alexander Dummer on Unsplash Photo by Alexander Dummer on Unsplash[/caption]

There are many ways you can market your business using decals. While some might argue that non-digital marketing is not where you should put your dollars, sticker marketing is in reality very effective. There are several strategies and ways to use decals and stickers for brand building. Here are a few ways to maximize your business marketing using decals.

Not Just a Bumper Sticker Campaign

While bumper stickers are still an option for your stickers, don’t limit yourself to the age old rectangle, space filling sticker of the old days. Car decals come in many different shapes and sizes. From bumpers to windows, you can have a variety of options printed for your sticker marketing campaign. Additionally, people like to put decals on things other than their vehicles. Making sizes that look nice on cell phones, notebooks, and even travel mugs can widen the audience and use for your stickers. By throwing out the idea that a sticker can only go on a car, you create an opportunity to place your brand everywhere people go. Make sure to put thought and care into design and information listed as this may be the only way others find out about your business.

Sticker Marketing Options

In addition to different size decals, you can have different designs made up as well. Maybe some decals have more information than others. Small stickers with logos only might fit nicely on a cell phone case and create a conversation topic. Still other places might fare better with more information or the company name spelled out. Makes sure the few seconds a potential customer is going to see that sticker, that it is memorable.

Giveaways

Everyone loves free stuff. Make decals available to your customers through goody bags and bartering for information. Maybe you want to collect some information on a potential customer at an event. A decal trade for some basic contact info just might do the trick. Find places in your community that pull together welcome wagon packets and find out what you need to do to get your decals in there. Being the first thing a new person sees when they move to the area can be a great thing for business.

Brand Building

The ability to stick a decal almost anywhere is going to give your brand building a boost. Brainstorm with your employees on ways to distribute and place the decals for maximum benefit. What are some well trafficked areas that your customer demographic hangs out? What type of sticker would be most effective for that group. Do your research and come up with a thoughtful design. Make sure it’s memorable and find fun ways to distribute your stickers out into the community.  

Employee Marketing

Make sure you hand out decals to your employees for them to distribute them among their peer groups. If people like a work place, they are typically not afraid to share it. Finding ways for the employees to further blanket the community with stickers is a great way to accomplish basic brand building and get more traffic to your business.

Decals may seem like an antiquated way to market. The reality, however, is that couldn’t be further from the truth. By distributing stickers in varying shapes and sizes and with different messages on them that all direct inquiries and traffic back to your place of business is money well spent. People still love bumper stickers. They love to gush about a company or product they love. Decals are the perfect giveaway that can have long term ripple effects.

Photo by Mingwei Li on Unsplash

Effectively Advertise with Window Decals

Photo by StockSnap on Pixabay
Photo by StockSnap on Pixabay

Window decals are a cost-efficient, highly effective way to advertise your business, sales, special offers, and hours of operation.  They can also be used to cover the vast areas of window space that are often left blank, bland, and boring. When used correctly, your business’ window display can be one of the most effective tools to make your business stand out and draw a steady stream of customers through the door of your business.  Following are some tips to help you effectively advertise with window decals.

Be Creative

Today’s technology ensures that your window decals are anything but boring.  For retail stores, window graphics are perfect for communicating important information to potential customers. Use window decals to display special discounts, clearances, sales, and hours of operation. For your business, window decals are a cost-efficient ways to advertise your services.  Rather than paying more for a banner stand that should be brought in every day, use window decals that can be seen even when your business is closed.

Drawing foot traffic to your windows will encourage potential customers to come in the store if they like what they see through the window.  The reverse is true as well.  When you use a teasing window decal that’s impossible to see through, customers typically come in to see what the teaser actually means.  For example, if you own a small clothing store, use a vibrant window decal printed with, “Guess what brand just arrived!,” to encourage customers to come inside and see newly arrived brand.

Minimize to Maximize

 One thing you want to avoid is too much text on a window decal.  Make your window decal clear, concise, and easily read by not only people walking, but also those driving by your store or business.  With excessive text, people only notice part of your decal.  Choose bright, bold colors for sales, promotions, and clearances.  How many stores on the same path as yours have the same red “SALE” sign?  Change the color and make your store or business stick out like a sore thumb.  The attention is exactly what you want.

Don’t go overboard by covering every inch of your storefront or business windows with window decals.  Getting window decals that are too large and cover almost the whole window make your store or business appear desperate and, quite frankly, gaudy.  Neat, to-the-point window decals are the best choices to entice customers.

Change Is Good

 People like to see new and different things.  Even the most creative window decals will begin to look boring if left up for too long.  Change your window decals every few months, or even weeks.  This simple step will keep your current customers coming back while attracting attention and new customers.

Don’t forget the seasons!  Window decals for seasonal promotions are a must.  Frequent shoppers look for holiday and seasonal promotions, sales, and offers.  Make certain you have  an eye-catching one displayed on your window storefront or business.

Your Window to the World

Your business or storefront is undoubtedly your window to the world.  Empty or poorly designed window space can send a bad impression to potential customers and clients.  Make it work for you by advertising your business, services, or specials.

At Guru Printers, we offer next day or same day service, local pickup, nationwide shipping, standard shapes or die cut & contour cut window decals.  If you find yourself stuck in a creative rut about your design, let us help you with that, too!  Contact us at (213) 612-4451 (Downtown) or (213) 935-8657 (Arts District) for all of your window decal needs.