Tag Archives: marketing

The Benefits of Mobile Marketing with Car Magnets

Car magnets may just be the most effective way to market your business or promote your product.  People are not always on the internet, they do not always read ads or flyers, and billboards get bypassed quickly.  Using a car magnet on your vehicle guarantees marketing exposure wherever you drive or even park your vehicle. This article discusses some of the benefits of using car magnets for mobile marketing.

Exposure

Exposure is certainly the #1 advantage of car magnets for mobile marketing.  No matter where you drive, you will have exposure.  Whether you are picking the kids up from school, driving to a business meeting, or stopped at a traffic light, people look at other vehicles.  Simply by going about your daily life with a magnet (or two) on your car, you are getting new exposure every time you drive. Your car magnet is basically doing all the advertising legwork for you.

Design Versatility

Available for manufacturing in any shape or size, car magnets can be the size of a bumper sticker or designed to fit on the side of an SUV. At Guru Printers, we offer fully customizable car magnets in many different sizes, colors, images, and fonts.  Stuck on the design?  We help with that, too!

Cost-efficient

Perfect for self-employed individuals or businesses with a low marketing budget, car magnets are affordable and last for many years.  If designed with your logo and business information, there is really no need to regularly replace the magnet unless you are switching it to a promotional magnet.  If you need car magnets for a specific marketing campaign or advertisement, the cost to replace them is extremely affordable.

Flexibility

The flexibility of car magnets allows for versatility.  Simply peel the magnet off your car and replace with another magnet in seconds.  You have the flexibility to advertise your business one day, a promotion the next day, and a product the next.  Car magnets are super convenient and easy to switch out.

Tax-Deductible

With a car magnet, you are doing more than just driving around town. When you drive your vehicle, you’re driving an advertisement. This advertising expense can generally be deducted from your taxes, but only if it’s directly related to your business activities. For example, this tax deduction does not include your vehicle expenses, mileage, or maintenance. However, the costs associated with the design, manufacture, and installation of your vehicle graphics, could be considered a tax deduction.  Always check with your tax advisor or CPA.  Take note of this tax deduction and keep your receipts, especially if you have numerous car magnets printed per year.

Durability

Car magnets are basically maintenance-free.  They are resistant to the sun’s UV lights and will not fade or lose their adhesiveness.  If they get dirty, simply wash them with detergent, air dry, and reapply.  These magnets will retain their attractiveness for years.

Think of it as mobile marketing on wheels. Make your business more noticeable with a cleverly-designed marketing message, advertisement, or promotion on a car magnet. A crowded parking lot, a busy restaurant, and even a traffic jam where your car magnet is visible will help you gain new customers.  Call Guru Printers today at 213-612-4451 (Downtown) or 213-935-8657 (Arts District) and let us help you get rolling with a dynamic mobile marketing car magnet.

How to Uniquely Market Your Business

Marketing your business takes a lot of work and creativity. The days of handing over business cards and knocking on doors are not over, but they are antiquated marketing strategies.  To market your business effectively, you need to be creative and think outside the box.  Getting a potential customer to notice your business is good, making them remember your business is great!  This article will give you some fantastic, unique ideas to market your business.

Custom Mugs

Almost everyone drinks coffee.  Giving a potential customer or an established customer a custom mug is a great way to advertise your business.  Every time someone picks up a mug, they usually look at the mug to make sure it is theirs.  If your business name, logo, or both are printed on the mug, it is a constant reminder of your business.  You also have the option of printing funny, inspirational, or calming slogans on the mug.  For example, if you own a landscaping business, you could put, “The grass is greener when it’s fertilized,” on the mug and print your company name on the other side or at the bottom. The possibilities are endless and your only limit is the space.  You do not want the custom mug to have too much writing because no one is going to sit and read a long spiel when they just want a cup of coffee. You simply want your company name noticed and remembered – often.  A bonus to marketing with custom mugs is that people who do not drink coffee often use mugs for pen and pencil holders.  This means the mug is sitting in one place and is seen many times daily.

If you have trouble coming up with exactly what to put on your mug, Guru Printers will help.  We can help you “see” what you are thinking of and even help you think of something if you are having trouble coming up with a design on your own.

Notepads

Think about the last office you visited, how many notepads did you see lying around?  There is always a notepad near for someone to jot something, list something, write down a phone number, or even doodle on.  If you provide notepads with your business name, logo, or both on them, every single time someone writes on one of them, your business is noticed.  People have a natural curiosity and will look at a picture, words, or a slogan on a notepad.  In addition, notepads have numerous sheets of paper and will therefore be a business advertisement for quite a while.

At Guru Printers, we offer four different sizes of notepads with either 25 to 50 sheets of paper.  This is a very economical and effective way to market your business.

Custom Tote Bags

Custom tote bags may just be the cream-of-the-crop when marketing your business.  Eco-friendly, reusable, and easy to carry, cotton canvas totes last a long time.  Picture your business name, logo, image, or all three on a custom tote.  Now imagine five people carrying that tote into every store they go in for the next 10 days.  Not only are the individuals carrying the tote aware of your business, everyone they pass who notices the tote has just been informed about your business.  That is huge exposure for your company.

You can have a funny message, a captivating picture, or just your company’s name and logo printed on the custom tote.  No matter where you go, people are going to notice that custom tote bag.  At Guru Printers, we carry 6 oz. cotton canvas, 9” x 13” custom tote bags that can be printed on one side or both.  If you need help designing, give us a call at (213) 612-4451 (Downtown) or (213) 935-8657 (Arts District).

Guru Printers is a family-owned and operated company and we pride ourselves on excellent customer service, dedication, quality products, and low prices.  We welcome the opportunity to help you uniquely market your business.