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Patience is a virtue and with over 20 years of experience, Guru Printers has mastered the art of color copying, business card printing, postcard printing, brochure printing, flyer printing and much more. Located in the heart of downtown Los Angeles and family owned and operated, Guru Printers offers a wide range of printing services at affordable prices.

We continuously recycle all our waste in order to minimize our environmental impact and also offer “Go Green” paper at no extra cost on a majority of our products. By also incorporating environmentally friendly ink on our products, we want to ensure our client’s that not only are they getting the best quality print products, but they're also making a difference. Contact one of our Gurus today and let us enlighten you!!!

Printing Blog  
 
Design eye catching promotional stickers
March 31,2014 20:11 PM

Promotional stickers are a great way to get word out about your business, an upcoming event, sale or featured products. Fun promotion stickers are exciting and serve to attract attention. Informative promotion stickers serve to educate consumers about your business or product. Sticker printing can be used to develop promotional messages that can be adhered to products, flyers, brochures, mailings and anything else you can think of. Promotional stickers can also be distributed like business cards and handed out to every customer or passer by. Promotional stickers should be eye catching and unique to your company. Your company’s logo and/or business name should be featured prominently on the sticker. If you choose to use your stickers to promote a sale or message to your audience, your company’s identity should still remain visible and easily identifiable. Here are some tips to help develop and unique and effective marketing tagline for your sticker printing campaign.
  • Characterize your product and services and show how they can serve as a solution to a problem and meet your audience’s needs.
  • Make your company stand out from others by using a catchy slogan your customers will remember.
  • Be credible, meaning, only offer products and services you can follow through with. Do not promise something on your promotional stickers that you cannot offer.
Sticker printing is a unique marketing technique that is commonly overlooked by business owners. Stickers are a fun and informative method to get your message out to the masses. Make sure your promotional sticker printing campaign has one focused message, connects emotionally with your audience and distinguishes you from your competition.
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Postcard printing: Still an economical choice for direct mail campaigns
March 25,2014 17:45 PM

Postcard printing is a very economical way to promote your business and expand your company’s marketing net. When used as part of a direct mailing campaign, postcards encourage and motivate customers to come to your store, make a purchase online or give you a call for more information. Design different postcards for multiple target audiences, including current customers, potential customers and customers you have never interacted with. How can postcard printing help market your business? Let’s take a look.
  • Referral program: Send out postcards to all of your current customers offering a special reward to sending you referrals to others who they feel would benefit from your products and services.
  • Web traffic: Postcards help spread the word about your website and encourages consumers to learn more about your company via your website. Send special offers to customers and potential customers to encourage them to visit your website and close the sale.
  • Newsletter: Send out monthly postcards containing two to three small pieces of information about your business. Alert customers of upcoming events, specials and new products with the postcard newsletter or newscard.
  • Invitations: Postcard printing can also help spread the word about any upcoming sales and events. Treat your customers and potential customers like VIPs. Send postcard invitations inviting them to special sales and events just for them.
  • Thank-you: Send a postcard to each and every customer who makes a purchase from your company to thank them for their support. Thank-you postcards should also encourage repeat business by showing how much you appreciate your customers and by offering a special discount on their next purchase.
Postcard printing will help expand your marketing net and eventually lead to higher sales and customer traffic to your website and in your place of business. They are an economical way to remind customers you are still in business and encourage them to make a purchase and/or learn more about new products and services. Please don't hesitate to call us with any questions at 213-612-4451 or visit us at our location located conveniently in the heart of Downtown Los Angeles.
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Happy Monday
March 24,2014 17:32 PM

Happy Monday Morning!
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Elements of a good booklet and catalog design
March 22,2014 18:47 PM

Booklets and catalogs are a great way to encourage customers to purchase products and services from your company. The main purpose of booklets and catalogs is to remind customers about your business and showcase all of your products and services in a single, condensed version of your store. Create a catalog your customers will keep on hand to reference the next time they need something you offer. Many companies send out catalogs to customers, so you want to make sure to design yours to stand out from all of the other catalogs your customers are receiving. Here are a few tips to help design a great catalog and booklet:
  • Appealing: Make your booklet and catalog appealing to your target audience’s lifestyle. Everyone has a need and your catalog needs to appeal to that need and show how your products can meet those needs.
  • Design it for the audience: For example, if you have a product that is appealing to both consumers and businesses, you will want to tailor each catalog showing how your products meet the needs for each audience.
  • Images: Use images that are clear and focused.
  • Product promotion: Design your catalog to focus featured products by using larger images of those products. If possible, avoid grouping products together in a single photograph.
  • Placement: Place featured products near the outside edges of the page.
  • Cross sell: Suggest other items to complement the items your customers may be buying to help increase overall sales.
  • Font: Stick to two or three different fonts and weights.
When developing your booklet and catalog printing tools, it is important to remember your brand. Keep this consistent throughout the catalog and within future catalogs. This will reinforce your brand from campaign to campaign, ensuring the customers who are loyal know it is your company they are ordering from. Overall, it is important to use your catalogs and booklets as a marketing tool to help spread the word about your company and encourage consumers to buy from you.
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