All posts by guru_admin

Our Color Copying Services Save You Money

Many businesses don’t want to pay for color copying services. They believe that operating in-house will lower the price of black and white copying. They factor the costs of copying into the operating costs of the business and don’t think about them again. In the long run, however, our copy services can save you money. Basically, it comes down to the obvious and hidden costs of in-hour printing.

Obvious costs of in-house printing

The first section of costs for in-house printing are the obvious costs. If you’re running a busy office, you have to have a copy machine equal to the task. Large, professional size copy machines are a huge, out of pocket expense. From there other costs include keeping the printer stocked with ink, toner, and paper. As anyone who has ever had to order ink can tell you, it’s one of the most expensive fluids in the world. Paper may grow on trees, but it’s not priced like it is. Altogether, one of the main office expenses is keeping a professional quality printer stocked and loaded.

Hidden costs of in-house printing

The obvious costs of in-house printing are to be expected. Normally, when business owners compare the price of in-house versus professional printing, they only think of it in terms of paper and ink. In-house copying also has hidden, sometimes less tangible costs.

First of all, consider the time that the printer eats up. “The copier is broken” is enough of a cliché that it’s a standard sitcom joke. Art does imitate life on occasion. You have to factor in maintenance and down time to your copier budget. If you need color copying, you need to factor in materials for that as well.

Copying in the office also takes up space. Copiers aren’t small. If both your important copying (presentations, formal reports, color copying) and your day-to-day copying (inter-office paperwork, request sheets, etc.) are relying on one machine, things are going to get cramped. Your employees take valuable time out of their days to copy and print. That time has to be factored into your budget. How much this drains your resources, depends on your office. A small, two or three person office probably won’t notice the lost time, much. However, a larger office will feel the loss of time and space much more keenly.

Paying for professionalism

Getting your copying done professionally won’t just save on hidden costs. You also get a better product from professionals. You may be the best in your business, but if you’re not a professional copier that’s just not your product. If a lot of your work hinges on copies (say, presenting beautiful color copying to investors, or having crisp and clear black and white copying for large scale reports and banners) it pays to get the best base product you can. That comes from professional printers.

Copying in-house is great—in theory. In practice, you can save money on a better product by opting for professional printers. Both obvious costs and hidden costs of in-house printing can be offset by the right price for professional printing.

The Little Printed Things Get Noticed

While a page of text is highly informative, there’s something uniquely engaging about small, printed items that make a big statement. Their advertising potential comes from customer engagement rather than raw information. From the moment customers encounter these little printed things, they develop a unique and lasting impression of your business.

People Touch Buttons and Stickers

The most important advantage of little printed things comes from the fact that they are more likely to be touched. Potential customers passing by convention booths or office desks see a greater appeal in something like a button or a sticker than a stack of papers. Small items demand to be touched, and they come with fewer implied strings attached. The moment a potential customer comes into contact with your small, printed item, the chances of that customer carrying home your advertising increases dramatically.

Buttons have a purpose. Potential customers pick them up to pin on bags, lapels, or backpacks. Users peel stickers off their papers and stick them on papers, binders, or a child’s hand. The tactile interaction sets these types of printed media in a special category all their own.

Little Printed Things are Easier to Take Away

Taking away a full flyer or informational brochure feels like a commitment, even if the potential customer isn’t particularly interested in your product. Small, printed items, however, easily find their way into or onto your potential client’s bag. Door hangers in hotel rooms, for instance, feel like local recommendations. Potential customers have to remove them from the door, take them inside, and at the very least, set them somewhere fairly conspicuous. The size of advertising materials matters, too.  The smaller something is, the easier it is to put in a bag.

It’s a very simple way to get your message inside visitor’s hotel rooms. Once your ad is inside, potential customers will see your food ad sitting on the desk when they’re hungry, or see the door hanger on top of the television when they’re bored. Small things’ portability makes them easy to share with your target customer, and anyone they come into contact with.

Little Items Can Be More than Ads

An advertisement that’s also a type of service will always be remembered. The busy parent remembers who gave their kid a sticker to amuse themselves with. A collected button is tied forever to the experience of choosing it at your business or booth. Although many small, printed things like door hangers serve primarily as ads, they can take on a new life by offering the customer a service rather than merely a recommendation. Any of these items can be fun. Remember, even if your advertisement plays a secondary role to the printed item’s function, chances are that your customer will remember you. Why? Everyone remembers a fun time.

The form of your advertising goes a long way. More importantly, small items are almost always more memorable than simple sheets of information. While it’s important to have further information available for those who want it, brochures are not the best hooks for curious browsers. Small items offer physical engagement and simple fun for your new, potential customers. These customers remember the experience with your ad materials fairly easily, which is the ultimate point of advertising.

Guru Printers Goes Big with Posters

 

Posters are a great way to advertise, and flexible sizing matters. Your business needs posters, canvas prints, and photographs to advertise or enhance your premises. At Guru Printers, we offer the sizes you need to most effectively use these resources.

Poster placement matters

Posters are a highly effective way to advertise an event. If your business is having an opening, a sale, or a new show, you want to send out posters. Where you place them depends on the kind of event that you want, but telephone poles, public notice boards, and in windows are just a few of the most successful places. You can also hand out posters to people who visit your location or your trade show booth, etc., so that they can spread the word. Each of these instances requires a different sized poster to be effective.

You can assume that most people won’t circle a telephone poll to see your poster from every angle. Something too big is just going to be ignored. Likewise, trade show visitors are going to pick up a lot of advertising and merchandise as the day goes on. If you want your posters to compete, they can’t be that bulky. Anything too heavy or difficult to carry is going to get dropped.

Guru Printers offers sizes as small as 16’’ by 20’’ for your small poster needs. You can also have them made in a smaller size by ordering a custom request. If you need a giant poster to hang in windows, you can go to the opposite end of the spectrum. Their largest posters are 48’’ by 60’’ and will make a bold statement in your display areas. It’s a cost effective way to be sure your poster catches the eye of everyone passing by. There are many options in between, so you can get the size that fits the poster’s purpose.

A picture’s worth a thousand words

At the end of the day, a picture’s worth a thousand words. Guru Printers can help you get the right size for your picture. Picture enlarging is a difficult thing to master. Guru Printers offers a variety of picture sizes and options for you to choose from. You can get your picture at the size you need without sacrificing clarity and detail. This is perfect for showcasing events that your company was part of. Whether you need a head shot for your office walls, or a shot of your whole team, Guru Printers covers your needs. You can also choose the larger sizes for presentations on new products.

Put your best features forward

Canvas prints are one step up in permanence and quality from photographs, and they’re perfect for permanent installations. You can use a canvas print to showcase an award or an accomplishment that your business is proud of. It will keep your waiting area, conference room, or even your office professional but promotional. It’s a little tacky to give yourself a gold statue when you accomplish something; a canvas print is a tasteful alternative. Guru Printers offers a range of sizes so you can bring in the printed canvas that fits your decor and your needs.

Choosing the most effective size for your media can up its impact. Whether the poster is big enough to fill your window or small enough to be carried all day, the right size matters. Guru Printers puts the power to choose in your hand with simple ordering for photos, canvas prints, and posters.

We’ve Got Your Business Meeting Covered

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GuruPrinters is here for all your business meeting needs. Whether you’re trying to explain a new policy to colleagues or you’re presenting to a major client, custom printing raises the bar on professionalism. You can use these props to gather, keep, and use attention in the meeting. Get custom printed booklets, presentation folders, and take away bookmarks to keep your presentation fresh.

Keep things concise with a booklet

When you’re trying to run one of the biggest meetings of your career, you want to make it as easy as possible to follow along. Yes, you’re going to be engaging. Yes, you’re going to be wonderful. However, you also have to be realistic. We’ve all been on the other side of the boardroom table. There’s a great presenter giving a very important presentation, but we zone out anyway. It’s not the presenter’s fault that we didn’t sleep well last night, we skipped breakfast when we really shouldn’t have, or we have a big date later we can’t stop dreaming about. It’s almost impossible to hold our attention with no distractions for a whole meeting. Rather than fight that, make it easy for every hungry, sleepy, or love-struck person in the meeting to get back into the flow of things.

A booklet is a great tool. It allows you to put all the most important information in one place. You can include a table of contents or timeline to help people keep up with the presentation. You can include a description of resources, and more. A booklet is a great way to cover your main points and help people follow along in the meeting.

Stay on track with presentation folders

Presentation folders are a great way to engage your audience. Stuff them with handouts to engage knowledge. Offer little perks, from custom printed bookmarks to personalized messages, inside these folders. A good business meeting can be run with a PowerPoint and an engaging speaker. To move the bar from good to amazing you have to do go above and beyond. GuruPrinters can whip up the kind of custom, engaging presentation folders and fillers to make your presentation memorable.

Be memorable with bookmarks

Of course, you want everyone to remember what was discussed during the meeting. However, most people quickly forget unless they took notes or leave with something to remind them. Use a bookmark to simplify the core message of your business meeting. Another option is to print a bullet point list of tips to help them remember.  Certainly, every great presentation has layers. Help people remember the key points with custom printed bookmarks. There’s a reason that so many companies rely on bookmarks, pens, and other eye-catching, useful items to spread their message. What we read often enough sticks with us, even when we’re not consciously thinking about it.

A business meeting isn’t the most exciting show in the world. However, with careful use of custom printed materials you can keep your audience engaged and receptive. Consider printing bookmarks to remind your audience of your key points long after the meeting is over. The use presentation folders helps everyone stay on track, and booklets help people follow along. They even display your most pressing information from the start of the meeting.

The Trade Show Printing Pros

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Putting together everything you need for a trade show is no easy task. You have a limited amount of time to make a big splash. Standing out in a sea of booths is a challenge. You need your area to be unique, eye-catching, and memorable. You also need to be able to market yourself in a space where everyone is exchanging business cards. The key to both points is finding trade show printing that turns out high quality every time. The key to both points, is trade show printing that turns out high-quality every time. Guru Printers are the trade show printing pros. They stake their #1 Yelp rating on it.

Advertise your booth

The floor of the trade show is always a crowded mess. You’re lucky if you can see more than a few yards. What’s more, if you want to bring people in, you have to stand out. We have you covered at Guru Printers. We offer indoor/outdoor printed vinyl banners that are sure to make your booth pop. You can select the dimensions, upload your own artwork, and receive your banner in 3-4 business days.

A vibrantly colored, vinyl banner is sure to shine on the trade show floor. However, we provide even more for your booth, to help you stand out. Like most people, you bring your set up with you to trade shows, this includes everything to decorate your tables and walls. In addition to vinyl banners, tabletop displays help you say more about your booth, and about yourself. Moreover, to help make your set up easier, choose semi-permanent or permanent decals

Advertise yourself

A beautiful booth helps to draw people in, but how do you keep their attention once they leave? By providing handouts, such as business cards, brochures, and even stickers, you are leaving a lasting impression. At Guru Printers, we offer a variety of ways to stand out from the competition. Choose from a variety of papers, weights, and styles to get the business cards or brochures that capture your image.

You can also get custom buttons, notepads, and more as prizes. Generating a buzz about your booth is a must. Many organizations find a simple prize pool helps pull people in. Additionally, writing information in a notebook with your name and logo keeps you fresh. By thinking outside the box, there are many ways our printing helps you capture the spotlight at a trade show.

A reputation you can trust

At Guru Printers, we  rely on more than our wide selection and excellent turnaround times. We work hard to ensure that each order is correct and on time. We value customer service. Because of our excellent customer service,  Yelp rated us #1 for 2016. That kind of reputation can’t be squandered. In 2017, we look forward  to receiving Yelp’s award for best customer service a second time.

Trade shows are busy, noisy, and over in a flash. If you want to stand out you have to draw the eye. Don’t worry, at Guru Printers, we make trade show printing a snap.  Let us help you pick out a vinyl banner for your booth, and outfit yourself with the business cards, prizes, and perks you need to stand out from the crowd. Best of all, everything is backed by Guru Printer’s #1 rated customer service. You can trust the gurus.

Tips for Designing Business Cards

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In the digital world we live in today, we often forget how much the tried-and-true marketing and selling methods matter.  Business cards are, and always have been, a key staple when introducing your business to potential clients.  Furthermore, an effectively designed, attention-grabbing business card will keep your business or service in the forefront of your clients’ minds.

The phrase, “You never get a second chance to make a first impression,” is the pinnacle of truth when it comes to handing a potential client a business card.  Follow these helpful tips and you will have a great conversation starter as well as a fantastic marketing tool.

Get Professional Help

Numerous companies offer hundreds of business cards for a great buy.  The fact is, they’re cheap.  The price is cheap because the product is cheap.  The very last thing you want to present to a potential client is a flimsy piece of paper that is poorly designed, confusing, or unprofessional.  A professional graphic designer knows your business cards should quickly convey who you are, what you value, and reflect well on your business.  Custom printers and graphic designers can easily create innovative yet professional cards using the appropriate paper stock and ink.  Your business card is not something you change every month.  It is a permanent first and lasting impression that speaks volumes about you and your business.

Follow the KISS Principle

A design principle noted by the U.S. Navy in 1960, KISS is an acronym for, “Keep it Simple, Stupid.”  In summary, this concept means that most systems work best when kept simple rather than made complicated by unnecessary complexity.  The KISS principle is perfect when applied to designing business cards.  Include the pertinent information such as your name, business name or service you provide, phone number, and email address or address (optional).  Consultants and home-office workers do not always need to provide their street address.  It is completely up to you whether you include it or not.

Avoid the Clutter

Feel free to include an image, embossed logo, or tagline.  When designing your business card, get as colorful and creative as you like; however, keep it clean and simple.  For example, don’t put your name in one corner, your phone number in another corner, and so on.  This is the information your clients need to access and placing it here, there, and everywhere on your business card appears disorganized and will not get you or your business noticed or remembered.  All pertinent information should be together and printed in an easy-to-read font.

Stick with Standard Sizing

Business cards have always been 2” x 3.5”, and they should remain that size.  Some people choose to print bigger business cards to “get them noticed.”  More than likely, their business card is thrown in the trash.  Business card holders, wallet inserts for business cards, and Rolodex-type business card holders are standard size.  To keep your business card in the file, whichever type that may be, stick with standard sizing.

Make it Yours

Business cards leave a lasting impression.  Use your logo, tagline, or trade symbol – just be sure to work with a designer to ensure the business card represents you and your business professionally.

At Guru Printers, we’re here to help.  Bring your own design or upload it here.  No design or images of your own?  Our team of designers can help you custom design the business card of your choice. Call us at 213-612-4451 (Downtown) or 213-935-8657 (Arts District) for all of your business card needs.  With many different templates to choose from, and multiple styles and options available, we can help you make your first impression a lasting one.

 

 

The Benefits of Mobile Marketing with Car Magnets

Car magnets may just be the most effective way to market your business or promote your product.  People are not always on the internet, they do not always read ads or flyers, and billboards get bypassed quickly.  Using a car magnet on your vehicle guarantees marketing exposure wherever you drive or even park your vehicle. This article discusses some of the benefits of using car magnets for mobile marketing.

Exposure

Exposure is certainly the #1 advantage of car magnets for mobile marketing.  No matter where you drive, you will have exposure.  Whether you are picking the kids up from school, driving to a business meeting, or stopped at a traffic light, people look at other vehicles.  Simply by going about your daily life with a magnet (or two) on your car, you are getting new exposure every time you drive. Your car magnet is basically doing all the advertising legwork for you.

Design Versatility

Available for manufacturing in any shape or size, car magnets can be the size of a bumper sticker or designed to fit on the side of an SUV. At Guru Printers, we offer fully customizable car magnets in many different sizes, colors, images, and fonts.  Stuck on the design?  We help with that, too!

Cost-efficient

Perfect for self-employed individuals or businesses with a low marketing budget, car magnets are affordable and last for many years.  If designed with your logo and business information, there is really no need to regularly replace the magnet unless you are switching it to a promotional magnet.  If you need car magnets for a specific marketing campaign or advertisement, the cost to replace them is extremely affordable.

Flexibility

The flexibility of car magnets allows for versatility.  Simply peel the magnet off your car and replace with another magnet in seconds.  You have the flexibility to advertise your business one day, a promotion the next day, and a product the next.  Car magnets are super convenient and easy to switch out.

Tax-Deductible

With a car magnet, you are doing more than just driving around town. When you drive your vehicle, you’re driving an advertisement. This advertising expense can generally be deducted from your taxes, but only if it’s directly related to your business activities. For example, this tax deduction does not include your vehicle expenses, mileage, or maintenance. However, the costs associated with the design, manufacture, and installation of your vehicle graphics, could be considered a tax deduction.  Always check with your tax advisor or CPA.  Take note of this tax deduction and keep your receipts, especially if you have numerous car magnets printed per year.

Durability

Car magnets are basically maintenance-free.  They are resistant to the sun’s UV lights and will not fade or lose their adhesiveness.  If they get dirty, simply wash them with detergent, air dry, and reapply.  These magnets will retain their attractiveness for years.

Think of it as mobile marketing on wheels. Make your business more noticeable with a cleverly-designed marketing message, advertisement, or promotion on a car magnet. A crowded parking lot, a busy restaurant, and even a traffic jam where your car magnet is visible will help you gain new customers.  Call Guru Printers today at 213-612-4451 (Downtown) or 213-935-8657 (Arts District) and let us help you get rolling with a dynamic mobile marketing car magnet.