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The Trade Show Printing Pros

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Putting together everything you need for a trade show is no easy task. You have a limited amount of time to make a big splash. Standing out in a sea of booths is a challenge. You need your area to be unique, eye-catching, and memorable. You also need to be able to market yourself in a space where everyone is exchanging business cards. The key to both points is finding trade show printing that turns out high quality every time. The key to both points, is trade show printing that turns out high-quality every time. Guru Printers are the trade show printing pros. They stake their #1 Yelp rating on it.

Advertise your booth

The floor of the trade show is always a crowded mess. You’re lucky if you can see more than a few yards. What’s more, if you want to bring people in, you have to stand out. We have you covered at Guru Printers. We offer indoor/outdoor printed vinyl banners that are sure to make your booth pop. You can select the dimensions, upload your own artwork, and receive your banner in 3-4 business days.

A vibrantly colored, vinyl banner is sure to shine on the trade show floor. However, we provide even more for your booth, to help you stand out. Like most people, you bring your set up with you to trade shows, this includes everything to decorate your tables and walls. In addition to vinyl banners, tabletop displays help you say more about your booth, and about yourself. Moreover, to help make your set up easier, choose semi-permanent or permanent decals

Advertise yourself

A beautiful booth helps to draw people in, but how do you keep their attention once they leave? By providing handouts, such as business cards, brochures, and even stickers, you are leaving a lasting impression. At Guru Printers, we offer a variety of ways to stand out from the competition. Choose from a variety of papers, weights, and styles to get the business cards or brochures that capture your image.

You can also get custom buttons, notepads, and more as prizes. Generating a buzz about your booth is a must. Many organizations find a simple prize pool helps pull people in. Additionally, writing information in a notebook with your name and logo keeps you fresh. By thinking outside the box, there are many ways our printing helps you capture the spotlight at a trade show.

A reputation you can trust

At Guru Printers, we  rely on more than our wide selection and excellent turnaround times. We work hard to ensure that each order is correct and on time. We value customer service. Because of our excellent customer service,  Yelp rated us #1 for 2016. That kind of reputation can’t be squandered. In 2017, we look forward  to receiving Yelp’s award for best customer service a second time.

Trade shows are busy, noisy, and over in a flash. If you want to stand out you have to draw the eye. Don’t worry, at Guru Printers, we make trade show printing a snap.  Let us help you pick out a vinyl banner for your booth, and outfit yourself with the business cards, prizes, and perks you need to stand out from the crowd. Best of all, everything is backed by Guru Printer’s #1 rated customer service. You can trust the gurus.

Tips for Designing Business Cards

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In the digital world we live in today, we often forget how much the tried-and-true marketing and selling methods matter.  Business cards are, and always have been, a key staple when introducing your business to potential clients.  Furthermore, an effectively designed, attention-grabbing business card will keep your business or service in the forefront of your clients’ minds.

The phrase, “You never get a second chance to make a first impression,” is the pinnacle of truth when it comes to handing a potential client a business card.  Follow these helpful tips and you will have a great conversation starter as well as a fantastic marketing tool.

Get Professional Help

Numerous companies offer hundreds of business cards for a great buy.  The fact is, they’re cheap.  The price is cheap because the product is cheap.  The very last thing you want to present to a potential client is a flimsy piece of paper that is poorly designed, confusing, or unprofessional.  A professional graphic designer knows your business cards should quickly convey who you are, what you value, and reflect well on your business.  Custom printers and graphic designers can easily create innovative yet professional cards using the appropriate paper stock and ink.  Your business card is not something you change every month.  It is a permanent first and lasting impression that speaks volumes about you and your business.

Follow the KISS Principle

A design principle noted by the U.S. Navy in 1960, KISS is an acronym for, “Keep it Simple, Stupid.”  In summary, this concept means that most systems work best when kept simple rather than made complicated by unnecessary complexity.  The KISS principle is perfect when applied to designing business cards.  Include the pertinent information such as your name, business name or service you provide, phone number, and email address or address (optional).  Consultants and home-office workers do not always need to provide their street address.  It is completely up to you whether you include it or not.

Avoid the Clutter

Feel free to include an image, embossed logo, or tagline.  When designing your business card, get as colorful and creative as you like; however, keep it clean and simple.  For example, don’t put your name in one corner, your phone number in another corner, and so on.  This is the information your clients need to access and placing it here, there, and everywhere on your business card appears disorganized and will not get you or your business noticed or remembered.  All pertinent information should be together and printed in an easy-to-read font.

Stick with Standard Sizing

Business cards have always been 2” x 3.5”, and they should remain that size.  Some people choose to print bigger business cards to “get them noticed.”  More than likely, their business card is thrown in the trash.  Business card holders, wallet inserts for business cards, and Rolodex-type business card holders are standard size.  To keep your business card in the file, whichever type that may be, stick with standard sizing.

Make it Yours

Business cards leave a lasting impression.  Use your logo, tagline, or trade symbol – just be sure to work with a designer to ensure the business card represents you and your business professionally.

At Guru Printers, we’re here to help.  Bring your own design or upload it here.  No design or images of your own?  Our team of designers can help you custom design the business card of your choice. Call us at 213-612-4451 (Downtown) or 213-935-8657 (Arts District) for all of your business card needs.  With many different templates to choose from, and multiple styles and options available, we can help you make your first impression a lasting one.

 

 

The Benefits of Mobile Marketing with Car Magnets

Car magnets may just be the most effective way to market your business or promote your product.  People are not always on the internet, they do not always read ads or flyers, and billboards get bypassed quickly.  Using a car magnet on your vehicle guarantees marketing exposure wherever you drive or even park your vehicle. This article discusses some of the benefits of using car magnets for mobile marketing.

Exposure

Exposure is certainly the #1 advantage of car magnets for mobile marketing.  No matter where you drive, you will have exposure.  Whether you are picking the kids up from school, driving to a business meeting, or stopped at a traffic light, people look at other vehicles.  Simply by going about your daily life with a magnet (or two) on your car, you are getting new exposure every time you drive. Your car magnet is basically doing all the advertising legwork for you.

Design Versatility

Available for manufacturing in any shape or size, car magnets can be the size of a bumper sticker or designed to fit on the side of an SUV. At Guru Printers, we offer fully customizable car magnets in many different sizes, colors, images, and fonts.  Stuck on the design?  We help with that, too!

Cost-efficient

Perfect for self-employed individuals or businesses with a low marketing budget, car magnets are affordable and last for many years.  If designed with your logo and business information, there is really no need to regularly replace the magnet unless you are switching it to a promotional magnet.  If you need car magnets for a specific marketing campaign or advertisement, the cost to replace them is extremely affordable.

Flexibility

The flexibility of car magnets allows for versatility.  Simply peel the magnet off your car and replace with another magnet in seconds.  You have the flexibility to advertise your business one day, a promotion the next day, and a product the next.  Car magnets are super convenient and easy to switch out.

Tax-Deductible

With a car magnet, you are doing more than just driving around town. When you drive your vehicle, you’re driving an advertisement. This advertising expense can generally be deducted from your taxes, but only if it’s directly related to your business activities. For example, this tax deduction does not include your vehicle expenses, mileage, or maintenance. However, the costs associated with the design, manufacture, and installation of your vehicle graphics, could be considered a tax deduction.  Always check with your tax advisor or CPA.  Take note of this tax deduction and keep your receipts, especially if you have numerous car magnets printed per year.

Durability

Car magnets are basically maintenance-free.  They are resistant to the sun’s UV lights and will not fade or lose their adhesiveness.  If they get dirty, simply wash them with detergent, air dry, and reapply.  These magnets will retain their attractiveness for years.

Think of it as mobile marketing on wheels. Make your business more noticeable with a cleverly-designed marketing message, advertisement, or promotion on a car magnet. A crowded parking lot, a busy restaurant, and even a traffic jam where your car magnet is visible will help you gain new customers.  Call Guru Printers today at 213-612-4451 (Downtown) or 213-935-8657 (Arts District) and let us help you get rolling with a dynamic mobile marketing car magnet.

Color copies at Guru Printers

Get your color copies made at Guru Printers

Color copies can be used in many different ways.  Color helps draw a person’s eye to the piece, especially when it is among multiple items.  Bright colors help the article stick out and be seen which is exactly what any business wants to have happen.  You don’t want a black and white printed piece of paper to disappear in a stack of papers that gets ignored and forgotten.

Guru Printers is here to help you when you need color copies.  Sometimes it is as simple as bringing in a print out of the item you want copied.  We can make fifty copies or a thousand copies, whatever you need.  We are always willing to make the exact number of copies you need and we get the copying done quickly.

If you are not entirely sure how to use color to enhance an item, come in and talk with the staff at Guru Printers.  We will gladly give you ideas and even show you examples of how color can add to your piece.  Color can grab and pull a person into reading the rest of what you are presenting.  It can highlight specific ideas that are important.  Before you decide to make copies of your presentation to hand out be sure to talk with us.  Strategic placement of color in your copies will help stress the important points, and will not add much to the cost of copying.

Be sure to use multiple, bright colors when designing brochures.  Using color copies is quick and easy once you have the brochure design on paper.  It also allows you to make more copies when needed so that you won’t have a large excess of brochures nor will you easily run out.  We can hold the original at our business and you can call when you need more copied, then pick them up quickly.  The work will be done when you arrive.

Another great place to use color is on postcards.  Your item can be copied onto cardstock, then cut to the desired size for sending as postcards.  Having color copies made and cut at Guru Printers is quick and easy.  Most postcards will be three or four cards to the page.  Remember that we can copy double sided.  If you are having a difficult time figuring out how to set up for double sided copies just ask and one of our staff will be sure you get it right.

Using color copies can be a great way to preserve the impact of the original piece.  Don’t settle for simple black and white copies of a color article.  Instead, drop by Guru Printers and we will quickly make color copies for you to hand out.

Start thinking about when you can use color copies and come to Guru Printers for fast, friendly service.  Using color copies instead of black and white does not increase cost much and remember that color makes your items look more professional and copying allows you to get the exact number you need, with no excess to waste.

Effectively Advertise with Window Decals

Window decals are a cost-efficient, highly effective way to advertise your business, sales, special offers, and hours of operation.  They can also be used to cover the vast areas of window space that are often left blank, bland, and boring. When used correctly, your business’ window display can be one of the most effective tools to make your business stand out and draw a steady stream of customers through the door of your business.  Following are some tips to help you effectively advertise with window decals.

Be Creative

Today’s technology ensures that your window decals are anything but boring.  For retail stores, window graphics are perfect for communicating important information to potential customers. Use window decals to display special discounts, clearances, sales, and hours of operation. For your business, window decals are a cost-efficient ways to advertise your services.  Rather than paying more for a banner stand that should be brought in every day, use window decals that can be seen even when your business is closed.

Drawing foot traffic to your windows will encourage potential customers to come in the store if they like what they see through the window.  The reverse is true as well.  When you use a teasing window decal that’s impossible to see through, customers typically come in to see what the teaser actually means.  For example, if you own a small clothing store, use a vibrant window decal printed with, “Guess what brand just arrived!,” to encourage customers to come inside and see newly arrived brand.

Minimize to Maximize

 One thing you want to avoid is too much text on a window decal.  Make your window decal clear, concise, and easily read by not only people walking, but also those driving by your store or business.  With excessive text, people only notice part of your decal.  Choose bright, bold colors for sales, promotions, and clearances.  How many stores on the same path as yours have the same red “SALE” sign?  Change the color and make your store or business stick out like a sore thumb.  The attention is exactly what you want.

Don’t go overboard by covering every inch of your storefront or business windows with window decals.  Getting window decals that are too large and cover almost the whole window make your store or business appear desperate and, quite frankly, gaudy.  Neat, to-the-point window decals are the best choices to entice customers.

Change Is Good

 People like to see new and different things.  Even the most creative window decals will begin to look boring if left up for too long.  Change your window decals every few months, or even weeks.  This simple step will keep your current customers coming back while attracting attention and new customers.

Don’t forget the seasons!  Window decals for seasonal promotions are a must.  Frequent shoppers look for holiday and seasonal promotions, sales, and offers.  Make certain you have  an eye-catching one displayed on your window storefront or business.

Your Window to the World

Your business or storefront is undoubtedly your window to the world.  Empty or poorly designed window space can send a bad impression to potential customers and clients.  Make it work for you by advertising your business, services, or specials.

At Guru Printers, we offer next day or same day service, local pickup, nationwide shipping, standard shapes or die cut & contour cut window decals.  If you find yourself stuck in a creative rut about your design, let us help you with that, too!  Contact us at (213) 612-4451 (Downtown) or (213) 935-8657 (Arts District) for all of your window decal needs.

Five Advantages of Retractable Banner Stands

Portable, customizable retractable banner stands have many different uses.  For example, you can use them at trade shows or events. Moreover, use the stands for either announcements or directions. The possibilities are endless. Wherever and whenever you need a small-to-medium sized banner that can be used again and again, a retractable banner stand is the way to go. Let’s talk about some of the great advantages they offer.

They’re Customizable

If you have your own design, company logo, or even directions you would like printed on a retractable banner stand, Guru Printers can help.  We will even help you design your banner if need be.  Bring us your ideas, pictures, and any other design thoughts you have, and we will print it for you.  Unique, customized banners are fantastic for capturing attention at a trade show or other event.

Easy Setup

Additionally, if you need banners for a booth or display, you need something with easy setup. Whether you choose a Tabletop Retractable Banner with Stand or a Wide Retractable Banner, all of our retractable banner stands are very easy to assemble and adjust.  Available in a variety of sizes, easy setup gives you one less thing to worry about!

They’re Portable

Guru Printers offers banners that easily retract back into a sturdy base.  The banner is easily retracted back into the base.  The base is sturdy and makes for easy storage in inside the anodized aluminum casing that fits easily into the included carrying case with handle.  This is the perfect choice for traveling or for banners that will be used in different places and at different times.

They’re Affordable

 With prices starting at just $44.99 for the Tabletop Retractable Banner with Stand to the Wide Retractable Banner for $218.00, we offer several different sizes and economical pricing.  Investing in a retractable banner stand that can be used over and over may increase your ROI ten-fold.  You simply cannot beat our pricing for such a valuable product.

They Capture Attention

Studies have shown that the average trade show attendee looks at a banner for six seconds.  Make your six seconds count!  Keep your banner design minimal, with clean lines, and make sure your company name stands out.  If someone wants to remember to get back to your booth later, they need a name to remember.  Every trade show banner should include these five items:

  • Visual
  • Headline
  • Description
  • Company name & Logo
  • Website

Remember, less is more when someone is spending only six seconds looking at your retractable banner stand at a packed trade show.

If using your retractable banner stand at an event such as a seminar held at a conference center, make it unique but simple.  People will want to be able to find you, but they will also remember that retractable banner stand that helped them do so!

We’re Here to Help

Regardless of the reason(s) you need a retractable banner stand, at Guru Printers, we are here to help you.  If you design it yourself, we will gladly print it.  If you need help with the design, we are more than happy to help with that as well.  We will even help you design your retractable banner stand around your trade show booth if necessary!  How’s that for customer service?!

The advantages of retractable banner stands make them one of the most widely-used signage products for good reason – they’re customizable, efficient, and effective. Call Guru Printers at (213) 612-4451 (Downtown) or (213) 935-8657 (Arts District) for all of your printing needs.

Postcard Purposes for Business

The “Wish You Were Here” days of the postcard have evolved. Today postcards are being used in many different ways.  For business owners and managers, postcards are excellent inexpensive marketing, advertising tools, and more.  Let’s look at some of the ways your business can use postcards effectively.

Marketing 

Postcards for marketing are a fantastic way to enhance your business exposure, clientele, and profitability – if done correctly.  People like receiving mail from friends and family.  They do not like receiving junk mail.  Therefore, when designing your postcard, make it friendly.  For example, at the top, you can print the date or something like Tuesday, 11:30 a.m.  Include a “from” with your printed or handwritten name at the bottom.

Secondly, do not beat around the bush.  Get straight to the point.  What is the biggest benefit you offer?  Make sure that is the first thing the receiver sees when they get the postcard.  Have it printed in bold at the top of the postcard or list it at the top of bullet point list. As another option, have it highlighted in bold type within the body of the text.

Advertising

Using postcards for advertising, is another way to improve on an old favorite. For example, if you own a bakery and offer buy one get one free cupcakes, make sure you print it on your postcard as “BOGO CUPCAKES! or “Buy One Cupcake, Get One Free!  This usually entices the reader to continue reading the postcard.  It is imperative to grab the reader’s attention quickly, and you only have a few seconds to do so.  Keep your message brief but clearly understandable with a simple glance.

When using a postcard for advertising purposes, make certain your advertising is clearly printed. This ensures minimal to no misinterpretations.  For example, if all Christmas cakes will be half off on Saturday, December 17, 2016, make certain you include the date on your postcard. Without it, your customer might think the card implies that Christmas cakes are half off, every Saturday.

Whether you are using a postcard for marketing or advertising purposes, know your target audience before designing the postcard.  This information will help you know what to print on the postcard and how many postcards to print.

Consumer Feedback

 Another great way for your business to use postcards is for customer feedback and reviews.  Send a friendly postcard to your current customers and ask them for feedback. Give them the option of supplying feed on the postcard, online, or by calling you.  For printing on the postcard, keep the questions short and to the point, and leave room for a comment section.  It is always a good idea to ask what you can do to improve the customer’s experience.  As an example, if 25 people state the lines at your business are too long, this is an indicator that you may need to hire someone to assist you.

Discounts, Tips, and Services

Using postcards as discounts for a variety of things increases the chances of your intended recipients utilizing the card and visiting your location.  One example of this includes, sending postcards to preferred customers offering a discount on a certain weekend. Moreover, postcards can offer a discount when the customer brings an item to donate to a local food bank – this is especially effective during winter and the holiday season. Another example includes, using postcards to offer a discount to all customers who bring the postcard in with them.  Additionally, use postcards to offer tips, services, and serve as reminders of upcoming events or appointments.

When you have your mailing list, your target audience, and your message ready, contact Guru Printers at 213-612-4451(Downtown) or 213-935-8657 (Arts District) to have your postcards designed and printed, or upload your own design here. Guru Printers is a family- owned and operated business with a sincere dedication to customer service, quality products, and low prices.  As a 2016 #1 in Customer Service Yelp Award Recipient, we will be honored to help you with all of your postcard printing needs.