Custom notepads are a great attendance gift for seminars and conferences. Issuing a custom notepad to participants is a key way to get them excited about the work you’re going to do. It reminds participants why they chose to be here. You can ensure they remember the key portions of your presentation by including key points in the notepad art. It also reduces the shuffling and searching that’s par for the course of seminars. Everyone is prepared to take notes and focus.
Remind people why they’re there
When you hand attendees their gift packs, you’re really handing them their purpose in a physical item. They may have signed up for your seminar for different reasons, but these reasons are not tangible. A notepad is. When they look at a notepad with your art and/or message on the pages, they remember the intangible reasons they signed up for this conference. Consequently, you increase their connection and their engagement with a physical token.
Include a key point in the art
If there’s one thing that people should take away from your seminar, what is it? Can you boil it down to one quote, phrase, or sentence? A simple quote that calls to mind your broader points is perfect for this. Acronyms, for example, can support a huge idea in a small place. Custom notepads give you a canvas to impress your ideas on again. Take advantage of this opportunity. Choose an image that fits the space and carries impact.
No one comes unprepared
Handing out custom notepads (and maybe a pen) serves a purpose beyond self-promotion. You give everyone the tools they need to succeed. Yes, everyone should bring note-taking equipment to a seminar. Unfortunately, no one is perfect; so, out of a spirit of compassion let’s gloss over that. The fact is that many people are actually distracted when they try to take notes. A laptop or tablet is actually a distraction box waiting to spring its trap. Halfway through the seminar, they get hungry, distracted, or bored. They have to answer a quick email. Then they have to browse Amazon. Then everyone around them is distracted, watching them scroll through the sales. Instead, you can offer them at least a strong indication that ink and paper are good enough for notes today.
Custom notepads give you a chance to connect with your audience. You can offer them a less distracting way to take notes. At the same time, you can ensure that the core concepts of your seminar stick in their minds. Everything else aside, custom notepads are a tangible reminder of the intangible knowledge they’re coming to get from you.
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